Scaling eCommerce Revenue Through Ads — The Style Salad
How a premium gifting eCommerce brand generated 1,000+ purchases, achieved ROAS up to 33.73x, and built a scalable performance marketing engine across Google Ads and Meta.
16 Months Managed
Continuous Google Ads and Meta campaign management from July 2024 to October 2025.
161,000+ Purchases
900+ Google purchases and 100+ Meta purchases tracked across campaigns.
1000+33.73x Google ROAS
Peak Google ROAS achieved during the July 2025 Rakhi season.
33x22.90x Meta ROAS
Peak Meta ROAS achieved during the October 2025 Diwali season.
22xThe Style Salad is a premium gift e-commerce brand offering personalised gifts, curated hampers, pregnancy journals, and occasion-based products. Our team managed paid advertising across Google Ads and Meta for 16 continuous months, consistently driving revenue through major gifting seasons including Rakhi, Diwali, Christmas, Valentine's Day, Women's Day, and Father's Day.
Performance marketing built for seasonal gifting revenue.
Google Ads delivered strong revenue and ROAS.
The following months recorded the strongest Google Ads revenue and return on ad spend across the campaign period.
Meta campaigns performed strongly during festive gifting periods.
Dedicated campaigns for every major gifting occasion.
The campaign calendar covered Indian gifting seasons and evergreen gifting categories.
16 months created a scalable growth engine.
Google Campaign Learning
10+ Google Ads campaigns were trained on real conversion data from The Style Salad’s audience.
01Remarketing Pools
Audience pools were built and refined across Google and Meta for repeat engagement and purchase intent.
02Seasonal Playbook
A seasonal campaign playbook was developed for Rakhi, Diwali, Christmas, Valentine's Day, Women's Day and Father’s Day.
03Conversion Tracking
Purchases, add-to-cart, landing page views and B2B enquiries were tracked for performance optimization.
04Corporate Gifting Leads
Dedicated Search campaigns supported corporate gifting lead generation and high-value enquiries.
05Creative Learnings
16 months of creative testing informed Dynamic Carousel, PMax assets and seasonal ad variations.
06The Style Salad achieved seasonal revenue scale.
1,000+ Purchases Tracked
Google and Meta campaigns together generated more than 1,000 tracked purchases across the campaign period.
1000+Peak Google ROAS 33.73x
Rakhi season campaigns delivered the highest Google Ads ROAS during July 2025.
33xPeak Meta ROAS 22.90x
Meta campaigns achieved standout return during the October 2025 Diwali season.
22xStrong Festive Revenue
Diwali, Rakhi, Father’s Day, Women’s Day and birthday gifting campaigns contributed measurable revenue growth.
₹NeuralSchema Performance Impact
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