90+ Quality Leads Through Meta Ads — Gnanam School of Business
How precision Meta advertising generated 90+ quality leads for a Thanjavur business school and built a reliable digital enrolment pipeline season after season.
90+ Total Leads
Quality leads generated across the ongoing admission campaign cycle.
90+₹18,519 Ad Spend
Total Meta Ads investment across March to June 2026.
₹18K4.13L Impressions
Total impressions delivered across Tamil Nadu target geographies.
4.13L₹8.47 Avg CPC
Average cost per click achieved through efficient Meta campaign delivery.
₹8Gnanam School of Business is a respected business management institution based in Thanjavur, Tamil Nadu, serving aspiring MBA and management students across the Cauvery Delta region. NeuralSchema built a performance-led Meta advertising strategy to create a scalable, cost-effective enrolment pipeline during the admission season.
Meta Ads built for education admissions.
A strong offline institution needed a digital admissions pipeline.
Gnanam School of Business offers undergraduate and postgraduate business programmes for students from Thanjavur, Trichy, Kumbakonam, Nagapattinam and surrounding districts. With a strong academic reputation, offline presence and alumni network, the institution wanted to reach prospective students on digital platforms during critical admission windows each academic year.
What we were tasked with solving.
Limited Digital Visibility
Prospective students aged 18–25 browsing Meta platforms needed to be reached effectively.
01High-Intent Leads Needed
The goal was verified admission leads, not just clicks or website traffic.
02Narrow Admission Window
The campaign required rapid launch, real-time optimisation and budget efficiency.
03Competitive Market
Multiple higher education institutions in Tamil Nadu were competing for the same student audience.
04Budget Efficiency
Every rupee had to deliver measurable outcomes through optimized Meta campaign execution.
05Performance-led Meta strategy for high-intent student leads.
We combined precise audience intelligence, creative strategy and continuous optimisation to drive admissions leads at the lowest possible cost per lead.
01 Admission-Season Architecture
Campaigns were deployed around post-board-exam enquiry peaks and pre-semester admission windows.
0102 Precision Audience Targeting
Layered Meta audiences used interests, age filters, geography and lookalike audiences built on prior lead data.
0203 Lead Form Optimisation
Instant Forms were optimized for mobile completion and verified student detail capture.
0304 Regional Reach
Hyper-local targeting covered Thanjavur, Trichy, Kumbakonam, Nagapattinam and surrounding districts.
0405 Parallel Testing
Six independent campaigns tested audiences, creatives and budgets, reallocating spend to best performers.
0506 Transparent Reporting
Regular reviews tracked leads, CPL, impressions, reach and spend with full Meta Ads Manager visibility.
06Admission campaign delivered measurable reach and leads.
Performance period: March 1 – June 8, 2026. All amounts are in Indian Rupees.
Total Leads
90+ total leads generated across all campaigns during the ongoing cycle.
90+Total Impressions
4,13,382 impressions delivered across Tamil Nadu.
4.13LUnique Reach
1,98,089 unique users reached across target geographies.
1.98LAverage CPC
₹8.47 average cost per click, showing efficient campaign delivery.
₹8.47
Strong admissions outcomes from focused lead generation.
Lead Generation
- 90+ total leads generated across all campaigns
- 8–10 highly prospective leads identified
- Consistent lead flow across multiple admission seasons
Reach & Visibility
- 1,98,089 unique users reached
- 4,13,382 total impressions delivered
- Average frequency of 2.09 for recall without fatigue
Cost Efficiency
- ₹18,519.93 total campaign investment
- ₹8.47 average CPC
- Cost per lead as low as ₹62.66
June 2026 campaign continues to show strong momentum.
The active campaign, Gnanam Leads Ad 2 – Copy, is delivering strong results in the June 2026 admission cycle. It has generated 90+ leads to date, identified 8–10 highly prospective leads with strong intent signals, reached 16,186 unique users with a frequency of 2.00, and uses dual ad set testing to reallocate budget toward the best-performing audience segment.
Scaling the admissions pipeline for future cycles.
Retargeting Campaign
Redeploy targeted ads to the 90+ captured leads during final admission weeks.
01WhatsApp Lead Integration
Connect Meta lead forms to WhatsApp Business for faster admissions team response.
02Video Testimonial Ads
Use student and faculty video creatives to build trust and improve form completion rates.
03Always-On Awareness
Maintain low-budget visibility between admission seasons to grow remarketing pools.
04A reliable digital enrolment system for Gnanam School of Business.
NeuralSchema Infotech’s data-driven approach to digital marketing has established Gnanam School of Business as a consistently visible and trusted choice among prospective students in Tamil Nadu. By generating quality leads at competitive costs across multiple admission seasons, the campaign has directly contributed to the institution’s enrolment growth and digital brand recognition.
NeuralSchema Performance Impact
Build Your Education Lead Pipeline
Generate verified student enquiries with performance-led Meta advertising, admission-season targeting, lead form optimization, and transparent campaign reporting from NeuralSchema Infotech.
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